Partner Spotlight: Fit-Nez
How did Fit-Nez get its start?
Inez: I loved playing goalie as a kid on my soccer team! That initial love in sports pushed me into fitness which led me to become one of the youngest group fitness instructors in Virginia at age of 15. While I was double majoring in Philosophy and Political Science at The University of Lynchburg, I had also decided to pursue my passion for fitness even more by becoming a personal trainer and running a wellness program at my school.
After graduating, I moved to Arlington, VA to pursue law school. Shortly after, I realized that law wasn’t the right path for me, and I took a job in corporate sales, while still pursuing my passion for fitness as a part-time job. During the Recession, I was laid off. In trying to figure my next move, I was bouncing from gym to gym as a personal trainer and group fitness instructor, yet realizing that my REAL passion is helping people become their best selves all along. Fit-Nez is now 12 years old!
Only 25% of new businesses make it to 10 years or more, so I am honored and most of all humbled by the growth and impact Fitnez is making on this earth. The only way to get here is by focusing on continual learning and growth so I don’t get lazy with keeping up with all my certifications. Also, I am a voracious reader and lover of all podcasts that I can learn and grow as a nutritionist, coach and mom.
What sets me apart from other trainers is that I am a nutritionist first and trainer second. What I mean by that is that most trainers shouldn’t be writing nutrition plans, or meal plans, or whatever they want to call them. I am a nutritionist who works with humans day-in and day-out. My “North Star” has always been empowering people with the gift of health and fitness.What can clients expect when they commit to working with you?
Inez: They should expect a nutrition coach whose intention is to serve them, not please them. I may definitely ruffle some feathers, but that comes with the job of helping people do something that they cannot do on their own. I will be the person who helps you reach your goal by teaching you to do it on your own. Your health is the only thing that matters; if you don’t like what you see then it’s time to make a change.
I’ve coached many people who think that just by hiring a nutritionist they have done the work, but the work doesn’t do itself. It’s my job to provide my clients with coaching and accountability, but you have to take that accountability and do something about it. Many of the nutrition plans I write are for moms juggling work, kids, taking care of a house and fighting off Covid, with little time to think about themselves. Using the Fit-Nez program, they will have a plan from the moment they wake up to the moment they go to sleep, knowing exactly what they need to do to reach their goals.How did you connect with MightyMeals?
Inez: I’ve had a relationship with MightyMeals from the very beginning, and it has been amazing to watch the company evolve over the years. MightyMeals allows people the opportunity to eat clean on a budget without having to do any work, thought, or prep. I was working as a trainer at Gold’s Gym at the same time as MightyMeals co-founder Dan Graziano, and I was one of the first trainers that MightyMeals reached-out to after launching the brand. Of course I was 100% on board; this is what we live and breathe as trainers and nutritionists! MightyMeals takes the guesswork and time out of meal prep; I refer my clients daily to MightyMeals, and it saves the day every time!How does MightyMeals help your clients reach their goals?
Inez: I’m on Zoom calls daily with people who say, “Inez, my biggest issue right now is finding the time to meal prep,” and luckily, because I have partnered with MightyMeals, my clients have an easy solution readily available to them. I’ve found that a lot of my clients really gravitate towards the bulk items, especially for meal prep. I tell them, “Listen, we still need to eat three meals per day, they can either help us or hurt us, so let’s make sure these meals are impactful and boost our immune system.” As a nutritionist, my focus has always been on helping my clients learn how to best fuel their bodies. MightyMeals is instrumental in this, especially as we try to balance it all in our busy lives. As a single, working mom to an active 3-year-old, I not only teach it, I live it
What’s your favorite MightyMeal?
Inez: Give me all of the wings!About Inez Sobczak
Inez, founder and master trainer at Fit-Nez, has over 15 years of experience as an innovator in health and fitness. What began as a passion for sports and aerobics in her youth culminated in her founding of Fit-Nez, located in Arlington, Virginia.
Inez was first certified as a group fitness instructor while still in high school. In college, she created and developed a wellness program for her college including nutrition education and fitness classes. Upon graduation, she embarked on a career in sales, where during lunch hours and weekends she continued her commitment to helping those around her achieve their fitness goals.
After a few years in sales, she turned her passion into a full-time mission by opening Fit-Nez. Inez holds over a dozen health, fitness and nutrition certifications. She is a national figure competitor, a marathon runner and widely recognized expert in nutrition, corporate wellness. She maintains a complete commitment to living the fitness lifestyle she imparts to her clients.