MightyMeals Partner Spotlight: PURE FITNESS
At MightyMeals, we’re proud to partner with organizations that share our commitment to health and wellness. This month, we’re shining the spotlight on Pure Fitness, part of the renowned PureGym family, as they expand their mission of accessible fitness into the U.S. market. With three locations now open in Northern Virginia & Maryland. Pure Fitness is bringing a fresh, inclusive approach to fitness for individuals of all fitness levels.
The Pure Fitness Story: From Europe to the U.S.
Founded in 2008, PureGym has grown to become one of the largest fitness operators in Europe, with over 600 gyms and more than 2 million members across the UK, Denmark, and Switzerland. Known for its high-quality, affordable, and flexible approach to fitness, PureGym has built a reputation for creating accessible fitness solutions for people of all abilities, ages, and lifestyles.
With its sights set on the U.S., PureGym introduced the Pure Fitness brand to Northern Virginia, using the first three locations as an opportunity to fine-tune its model for the American market. The results? A resounding success! These locations have proven that the Pure Fitness philosophy—affordable memberships, no fixed-term contracts, 24/7 access, and high-quality facilities—resonates just as strongly here as it does abroad.
Looking ahead, Pure Fitness plans to further expand its footprint across the DMV region and beyond, fueled by its recent acquisition of Blink Fitness in New York and New Jersey. By 2025, the brand is poised to become a leader in accessible fitness across North America.
A Welcoming Space for All Fitness Levels
Pure Fitness’s mission is simple but powerful: “Inspire a healthier nation by helping more people in more places live healthier lives.” Whether you’re a beginner taking the first steps in your fitness journey or a seasoned athlete looking to level up, Pure Fitness provides a welcoming, judgment-free environment for everyone.
Here’s how Pure Fitness supports members at every stage of their fitness journey:
- Inclusivity: A space where everyone, regardless of fitness level, background, or age, feels comfortable and empowered.
- Affordability: Competitive membership pricing to make fitness accessible for all.
- Quality: High-standard facilities and equipment designed to maximize effective workouts.
- Community Focus: A supportive, positive environment that fosters connection and growth.
Why We’ve Partnered
When it comes to overall wellness, Pure Fitness understands that fitness is just one piece of the puzzle—nutrition is the other. That’s why Pure Fitness partnered with MightyMeals to offer members a convenient solution for healthy eating.
“We know that health isn’t limited to fitness; nutrition plays a key role in overall wellness,” shared the Pure Fitness team. “Many people lead busy lives and struggle to find time to prepare balanced meals, while others may not know where to start. Partnering with MightyMeals offers our members a convenient solution to meal prep. We also love the flexibility of MightyMeals—you can opt in or out with no commitments, just like our memberships!”
The partnership was on full display during the recent Pure Fitness Content Day on November 16. MightyMeals provided lunch for this special event, where members and guests enjoyed a fun-filled day of professional content creation, pro fitness photography, and more. Events like these highlight how Pure Fitness goes beyond being a gym to create meaningful experiences for its community.
What’s Next for Pure Fitness?
The future is bright for Pure Fitness as it continues to expand its footprint across the U.S. By 2025, the brand aims to cement its position as a leading accessible fitness provider in North America. With plans for growth across the DMV, New York, New Jersey, and other states, even more individuals will have access to affordable, flexible memberships and high-quality facilities to help them achieve their health and fitness goals.
Join Pure Fitness and Get $25 OFF Your First 4 MightyMeals Orders!
With its 24/7 facilities, affordable memberships, and commitment to inclusivity, Pure Fitness is revolutionizing the fitness experience. Whether you’re looking to jumpstart your fitness journey or take your routine to the next level, Pure Fitness and MightyMeals are here to support your goals every step of the way.
Ready to experience the Pure Fitness difference? Visit Pure Fitness to learn more about their locations, memberships, and upcoming plans!
By combining the power of fitness with the convenience of healthy eating, Pure Fitness and MightyMeals are making it easier than ever for individuals to live their healthiest lives. Together, we’re building a stronger, healthier community—one workout, one meal, and one goal at a time.